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Why ask for feedback if you don’t act on it?

Sometimes I ask myself why companies go to all the trouble of asking for customer feedback if they never act on it. Last week I had cause to give some negative feedback to Boden, the online clothes...

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Thousands of leaders are better than one to improve Customer Experience

I read with great interest an article by Sir Terry Leahy, ex CEO of Tesco. His comments about leadership particularly drew my attention. He says: “I found that the marketing officer can step forward...

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